UX Design Insights.

Articles, case studies, and practical analysis on user experience design — written for practitioners who want depth over noise.

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9 AM: Reading Heatmaps Before Coffee Gets Cold
UX Research User Experience Design

9 AM: Reading Heatmaps Before Coffee Gets Cold

A data-driven morning in the life of a UX student, from heatmaps to hypothesis

A UX student walks through a typical morning analyzing user behavior data, from session recordings to bounce rate patterns, and what those numbers actually reveal about real people clicking around a screen.

Daryna Ovcharenko
04/04/2026
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Five Users, Six Hours, Forty-Three Observations
Usability Testing User Experience Design

Five Users, Six Hours, Forty-Three Observations

What a student usability test actually produces when the data is taken seriously

Running a usability test as a student researcher means sitting very still while watching someone struggle with something you designed. The data that comes out of those sessions is some of the most specific information available in UX work.

Bohdan Lysenko
06/27/2025
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An Accessibility Audit Starts With a Number: 98
Accessibility User Experience Design

An Accessibility Audit Starts With a Number: 98

Manual accessibility auditing finds what automated scores do not show

WCAG conformance scores look impressive until you run a manual audit and find what automated tools miss. A UX student documents one day spent cross-checking contrast ratios, keyboard navigation, and screen reader output against actual WCAG 2.2 criteria.

Kateryna Bilous
07/02/2025
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Card Sorting Results and the Taxonomy Problem
Information Architecture User Experience Design

Card Sorting Results and the Taxonomy Problem

Card sorting data from 24 participants reveals a navigation structure built for the wrong audience

Information architecture decisions look obvious in hindsight and invisible in the moment. A UX student analyzes card sorting data from 24 participants and learns what happens when your mental model of a navigation system shares almost nothing with your users.

Myroslav Kravchuk
02/18/2026
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